March 13, 2012

Contact:  Penny Limoli

penny@reedlimoli,com or 1-800-344-2633 x. 4

Mid-South Duo Receive Top Honors in Dental Consulting Field

The Mid-South is home to two of the dental consulting industry’s most influential leaders—the husband-and-wife team Penny (Reed) Limoli and Tom Limoli, Jr.

Tom and Penny Limoli

The Limolis were named in the 14^th annual “Leaders in CE” list, which was published in January by the prestigious dental industry magazine Dentistry Today. A peer review board examines nominations and chooses the final list of leaders in continuing education in the dental industry each winter. Although the list includes more than 200 leaders, only about 40 consultants were awarded a spot on the 2012 list. This is the Limolis’ fifth consecutive year to be named in the list.

“Everyone always looks forward to the issue of Dentistry Today in which the annual leaders list is published, and we were both absolutely delighted to be included again this year,” said Penny Limoli. “Only a handful of consultants were included on this year’s list, so we were especially honored and gratified by this acknowledgement.”

Established leaders in the field of dental consulting and marketing, the Limolis both own their own successful businesses, which they run from their Arlington home where they can (and do) regularly consult with each other.

Penny, who is a Memphis native, began working in the dental consulting industry in the early 1990s and went on to launch her own business in 2001. She quickly developed a network of satisfied clients in the Mid-South and all over the United States. Today, the Reed Limoli Group offers customized solutions to assist doctors in setting, achieving and maintaining goals to help them effectively grow their practices.

For the past quarter-century, Tom has served as president of Limoli and Associates, a company that assists dental offices in streamlining the insurance reimbursement process. Thousands of dental practices across the country have relied upon his no-nonsense approach to the management of third-party reimbursement. He is well known for his expertise on dental coding issues, a topic about which he writes regular articles for Dentistry Today. Tom is also a member of the National Association of Dental Plans.

For more information about Penny Limoli and the Reed Limoli Group, please visit reedlimoli.com. For more information about Tom Limoli and Limoli and Associates, please visit limoli.com.

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Check-out the full interview in DPR’s online publication http://digital.dentalproductsreport.com/nxtbooks/advanstar/dpr_201111/index.php?startid=132

Today, I had an email newsletter from Sephora, waiting in my inbox.  Like you, I don’t always have time to read every newsletter or offer I received.  However, I do pay attention to things that interest me.

Sephora’s newsletter subject read, “Do you want whiter teeth?’  While this is a common question to come from a dental practice, I was surprised to see it coming from Sephora.  I clicked the link and received quite an education.  There is a new whitening system, named Glo, which is available at Sephora for $250.  This system takes whitening beyond the “strips” that are available at the local drugstore, it includes a light as well.

For many of us in dentistry, teeth whitening is yesterday’s news.  However, I am amazed at how many friends and acquaintances ask my opinion about teeth whitening.  It happens all the time.

The heart of the matter is that prospects and patients want whiter teeth.  Professional whitening trays and take-home gel are relatively inexpensive, yet in many practices, the fee to the patient is cost prohibitive.  Nothing creates easier referral conversations for your patients like helping them improve their smile.  Get with your team and work to make whitening more affordable.  It will draw new patients in like a magnet.  As for in-office whitening, look at what your real cost is.  In most cases, the doctor has little or no chair time in delivering this service.  Of course you want to do better than break-even on the procedure.

Yes, I believe that patients who have whiter teeth, smile more and are more apt to talk about their smile with others.  Also, most people love to share a “great deal” with their friends.  It makes them feel smart and savvy.  Use whitening as a marketing tool and promote it at a competitive price.

And be sure to check out the Sephora link http://bit.ly/khud1S and the Glo product.  Your patients will see it, and want to know the difference between Glo and the whitening you provide.  Turn that question into an opportunity to whiten their teeth and create raving fans.